Vivienne Westwood exhibition.

Vivienne Westwood Exhibition Launch.

The purpose of the whole event is to raise awareness of the exhibition and to show Vivienne Westwood's original and unique designs in a gallery. The event generated over £1,000,000. This exhibition was successful in London, Sheffield and the USA. The target audience for this are usually people who are into fashion and who are journalists and bloggers. The event usually appeals to people who enjoy to dress up, key people who go are sheffield music artists and creative scene, including important and famous people. The design style of the invitations were approved with a picture of Vivienne Westwoods face. The entrance had a red carpet and was crowded with photographers, also the invite list was very strict since people would buy tickets off e bay, it is invited guests only.The sheffield event takes place in the millennium galleries and winter gardens. The event was fairly inexpensive, it cost only £6 for an entry. No drinks are allowed in the gallery area and the legal capacity of people if 1000 guests, the venue does have a alcohol licence and security is at all doors.

Eamon Hunt, Exhibition planner.

Eamon Hunt.

www.verycreative.me

London, New York, Sheffield.

Biggest Budget- £8 million.

Company had paid £2 million last year.

Began promoting live shows and producing live events in 1979.

1980- my own recording label.

1981- joined crucibal theatre as assistant lighting designer.

1983-designer and production managed all Hull truck theatre companies.

In 1990 he had worked with John Gobra, Pink Floyd, Madonna, Kylie Minouge, David Bowie and sting. He also was a project manager for the opening and closing of the Olympic games, The consultant to the refurbishment lyceum theatre, sell a field visitor centre, The deep-river Hull project.


1996- creative director for the millennium celebrations.

2001- won award for best exhibition stand at Shenzhen international expo.

2005- worlds largest rear protection system running video mapping, used on Buckingham Palace last year was created by him.

Other  clients-
Aston Martin
Bafta
Dizze Rascal
Porche
Kasabian
BBC
Adobe
Tata
Irwin Mitchell
Arla
Tesco
Ford
Adidas
Saatchi & Saatchi

What does it all have in common?

Narrative- Tell a memorable story.
Communicate- Put the message across.
Entertain- Enjoyable and Remarkable.
Impress- Will it be remembered and spoke about.
Purposeful- Does it meet all the objectives.

Need.

Performance.
Show off.
Comunication.
Reach Clients.
Exhibit goods.

Request.

What I want is...
Do you know what you want...
Do you know why you want it...
What we would like to do is...

Proposal.

Understand Client.
Understand their needs.

Revision.

The client is always right.
The client wants to stay safe.
The client must be happy.
The person who is paying for it.

Execution.

Be better than expected.
Exceed own expectations.
You've put yourself in the role, so get on with it.
we are where we are.
We don't save peoples lives.

CASE STUDIES.

Irwin Mitchell.







10 cities,
Audience size 30-2000
Define business streams.
Not too flash but professional.
Modern.
Took 6 weeks.

Harry Brearley.

Free form research.
People insheas,
Percie vedas 3rd rate.
Owning the past defining the future.
Unlike our computers.

The Proving Factory.

tell 4 si mutaneous stories.
Show how individuals fit into stories.
Impress potential sponsers.
Impress potential suppliers.
Fair ground ride.

LO1 Task 1- Analysis of exhibition and events

                                    Sheffield events.

Tramlines.


The purpose of tramlines is to have a good time and watch gigs of various different bands. Refreshments and food can be bought there throughout the day whilst bands are playing, the entry into tramlines is free and the whole event  is basically planned  to entertain people round sheffield. The target audience is mainly aimed at young adults, it isnt somewhere where elderly or young children should be mainly because of the incredibly large crowds and dangers that are held there. The style of Tramlines is mainly indie pop and rock and mainly bands that are originated from sheffield have the tendancy to play at these events. the location of Tramlines is in the inner city of Sheffield, this area is quite large so it has a decent suitability and can fit a large amount of people who want to attend the event. There are people who will eventually stop people from entering the event once the crowds have become too large. There is a place where you can go to if you become injured and need seeing to imedietly. Drugs are forbidden in the whole of Sheffield and you will be kicked out instantly if seen with any, alcohol is not to be brought into the festival but can be bought there.

Mosborough Music Festival.


The main purpose of Mosborough Music Festival is for locals to socialise and have a good time listening to live music. The bands that play at this event aren't well known but use this festival as a stepping block towards their fame. It is mainly aimed at young people from 13 and above but there is no age restriction above 13 so all people are welcome.

There is a Child welfare officer on site and a welfare point to meet in case you get split up from loved ones, a regular announcement will be made over the PA system.

Children under 13 are free with a paying adult; (Proof of age maybe required.)

Disabled people are able to park right at the side of the festival. The style of music that is played is fairly modern, the bands that play all have different types of genres such as indie, rock, pop etc. The whole thing is set out on sand and there is only one stage that is used. The event is located in Mosborough on the field near westfield's old school. The festival is fairly suitable and the area that is used is large and spacious. Any one who wants to attend the festival is allowed to enter if paid for but once it is full you will most likely be restricted from entering the festival. Before attending Mosborough's music festival take note of the health and safety issues, n

o glass or drinks will allowed to be brought in at all, a strict rigorous check will be made on the entrance and no fluids will be allowed inside. Water, Lime, Blackcurrant, soft drinks, tea, coffee, beers, wine, magners, vodka/redbull ect will all be available at the usual cheap prices including hot and cold food.

No pets.

No drugs.

No BBQ’s

No smoking in marquee area’s

Owl's in the park.

Owl's in the park is somewhere where Sheffield Wednesday supporters go to meet the footballers who play for Sheffield Wednesday, they can also go to the stalls that are placed round the area and buy stuff to get signed, and overall to have a good time. People of all ages can go to this event and the entry is completely free. The area can be fairly muddy and slippery on occasions and the design would be blue and white like the colours of the Sheffield Wednesday logo. The location of owl's in the park is in Hillsborough Park which is basically a field. The overall place is suitable as it is fairly isolated and wide spread out and doesn't become to overly crowded since the people who go are only really locals. People who deface the area or harass or assault any guards of football players will be immediately taken out of the area and consequences will be made. Make sure appropriate footwear is worn in case the area is wet because that can become a safety hazard, no alcohol or drugs are allowed in the area, if you are caught with either of those things you will be escorted out and will be banned.

Ladies night (little black dress)

Purpose- to be pampered and to relax and have a good time.

Content- the event holds a fashion show courtesy of Joy Boutique.

Target audience-to attend the event you must be 18 or over.

Design/style- very feminine with a relaxed feel to it.

Location- crystal bar in Sheffield on carver street.

Suitability-it is a suitably big place but once it is full people will be turned away from the door to avoid over crowding.

Legal and ethical-women 18 or over are allowed to enter if you pay £5.

Health and safety- don't over do the alcohol and drugs aren't permitted.

Haze and Treebeard food fair.

Purpose- to enjoy different types of food and listen to live music.

Content- a rock band called Haze will be playing from the 70's and stalls of food will be available.

Target audience- suitable for all ages.

Design/style- 70's style.

Location-Sheffield Peace Gardens, pinstone street.

Suitability-suitable for a medium size crowd.

Legal and ethical- all people are allowed.

Health and safety- alcohol can be brought in aslong as it is not glass, and you need ID to prove that you are 18 or over, drugs are not permitted.