Vivienne Westwood exhibition.

Vivienne Westwood Exhibition Launch.

The purpose of the whole event is to raise awareness of the exhibition and to show Vivienne Westwood's original and unique designs in a gallery. The event generated over £1,000,000. This exhibition was successful in London, Sheffield and the USA. The target audience for this are usually people who are into fashion and who are journalists and bloggers. The event usually appeals to people who enjoy to dress up, key people who go are sheffield music artists and creative scene, including important and famous people. The design style of the invitations were approved with a picture of Vivienne Westwoods face. The entrance had a red carpet and was crowded with photographers, also the invite list was very strict since people would buy tickets off e bay, it is invited guests only.The sheffield event takes place in the millennium galleries and winter gardens. The event was fairly inexpensive, it cost only £6 for an entry. No drinks are allowed in the gallery area and the legal capacity of people if 1000 guests, the venue does have a alcohol licence and security is at all doors.

Eamon Hunt, Exhibition planner.

Eamon Hunt.

www.verycreative.me

London, New York, Sheffield.

Biggest Budget- £8 million.

Company had paid £2 million last year.

Began promoting live shows and producing live events in 1979.

1980- my own recording label.

1981- joined crucibal theatre as assistant lighting designer.

1983-designer and production managed all Hull truck theatre companies.

In 1990 he had worked with John Gobra, Pink Floyd, Madonna, Kylie Minouge, David Bowie and sting. He also was a project manager for the opening and closing of the Olympic games, The consultant to the refurbishment lyceum theatre, sell a field visitor centre, The deep-river Hull project.


1996- creative director for the millennium celebrations.

2001- won award for best exhibition stand at Shenzhen international expo.

2005- worlds largest rear protection system running video mapping, used on Buckingham Palace last year was created by him.

Other  clients-
Aston Martin
Bafta
Dizze Rascal
Porche
Kasabian
BBC
Adobe
Tata
Irwin Mitchell
Arla
Tesco
Ford
Adidas
Saatchi & Saatchi

What does it all have in common?

Narrative- Tell a memorable story.
Communicate- Put the message across.
Entertain- Enjoyable and Remarkable.
Impress- Will it be remembered and spoke about.
Purposeful- Does it meet all the objectives.

Need.

Performance.
Show off.
Comunication.
Reach Clients.
Exhibit goods.

Request.

What I want is...
Do you know what you want...
Do you know why you want it...
What we would like to do is...

Proposal.

Understand Client.
Understand their needs.

Revision.

The client is always right.
The client wants to stay safe.
The client must be happy.
The person who is paying for it.

Execution.

Be better than expected.
Exceed own expectations.
You've put yourself in the role, so get on with it.
we are where we are.
We don't save peoples lives.

CASE STUDIES.

Irwin Mitchell.







10 cities,
Audience size 30-2000
Define business streams.
Not too flash but professional.
Modern.
Took 6 weeks.

Harry Brearley.

Free form research.
People insheas,
Percie vedas 3rd rate.
Owning the past defining the future.
Unlike our computers.

The Proving Factory.

tell 4 si mutaneous stories.
Show how individuals fit into stories.
Impress potential sponsers.
Impress potential suppliers.
Fair ground ride.