Vivienne Westwood Exhibition Launch.
The purpose of the whole event is to raise awareness of the exhibition and to show Vivienne Westwood's original and unique designs in a gallery. The event generated over £1,000,000. This exhibition was successful in London, Sheffield and the USA. The target audience for this are usually people who are into fashion and who are journalists and bloggers. The event usually appeals to people who enjoy to dress up, key people who go are sheffield music artists and creative scene, including important and famous people. The design style of the invitations were approved with a picture of Vivienne Westwoods face. The entrance had a red carpet and was crowded with photographers, also the invite list was very strict since people would buy tickets off e bay, it is invited guests only.The sheffield event takes place in the millennium galleries and winter gardens. The event was fairly inexpensive, it cost only £6 for an entry. No drinks are allowed in the gallery area and the legal capacity of people if 1000 guests, the venue does have a alcohol licence and security is at all doors.
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